ABOUT US
Our Story
Lunelle London was born in the quiet, in between moments of real lifethe 6 a.m. school run scramble, the late night emails after the kids are asleep, the stolen coffee break where you remind yourself you’re more than your to-do list. Our founder, a mother, sister, daughter, friend, and unapologetic dream-chaser, noticed a pattern: the women around her were forever switching masks professional, caregiver, confidante yet rarely pausing to celebrate the one person behind them all.
She imagined jewelry that could keep up with every version of us: lifting confidence in the boardroom, shining through playground chaos, glinting softly during the date-night exhale. Pieces that wouldn’t tarnish, chip away, or cost the earth because women already carry enough weight without worrying their glow might fade by lunchtime.
| We Believe | What That Means for You |
|---|---|
| You deserve to be unboxed. | Our designs are minimalist foundations you layer your own story on no rules, no labels, no “shoulds.” |
| Strength is often soft. | We use hypoallergenic, tarnish-free materials that stay gentle on skin and fierce against life’s knocks. |
| Luxury shouldn’t demand sacrifice. | Fair prices, ethical sourcing, and quality so durable you’ll forget the word “cost-per-wear.” |
| Everyday victories matter. | From first job interviews to first days back after maternity leave, we craft pieces that mark the milestones society overlooks. |
The Everyday Woman, Reframed
We see you carrying groceries in one hand, ambition in the other. We know how heavy expectations can feel: be accomplished, be nurturing, be effortless, be quiet, be loud (but not too loud). Lunell London is our love-note to that tug-of-war. Slip on a pair of Sol Drop hoops or the Boundary Breaker studs and remember: you don’t have to shrink to fit. You get to choose the space you take up.
Every clasp, every curve is designed to whisper, I’m rooting for you. Because sometimes the boldest thing a woman can do is step outside the box she never asked to be placed in.
Our Promise
Tarnish-Free Confidence – Waterproof, sweat-proof, life-proof.
Ethically Considered – Responsible metals and packaging that respect the planet you’re owning your power on.
Accessible Brilliance – Luxury that leaves room in the budget for dreams bigger than accessories.
Community First – A portion of profits funds local programs that mentor young women in self-confidence and entrepreneurship.
Wear Your Freedom
Whether you’re juggling deadlines, dance recitals, or daring new chapters, Lunell London is here to remind you:
Be bold. Be gentle. Be complicated. Be brilliant.
Most of all be unboxed.
Welcome to Lunelle London. Your story looks luminous on you xoxo